Thanksgiving is late this year, and marketers are already pushing their Black Friday and other holiday ads and promotions to engage shoppers early. Hopefully, you already have a marketing plan in place — but maybe you need a little help … Continue reading
Franchise organizations that are doing things right on social media have a few things in common — and they’re consistently growing their following, local business and online reputation.
Those that aren’t … aren’t.
So let’s jump right into it. If … Continue reading
Buying a franchise is a significant investment — and it goes without saying that franchisees want to be successful in business to make that investment worth their while. Having a clear marketing plan for them will help them come out … Continue reading
One of the divisions at Rallio is called Rallio Local, wherein our customers entrust our team with responding to their social media engagements and any online reviews that appear on Google and Facebook.
Whether it’s a positive or negative review, … Continue reading
With Rallio’s recent launch of the Rallio Local division, we’ve created an in-house agency that helps our clients create and execute a local content strategy on Facebook and other social media platforms. One question that comes up frequently is what … Continue reading
If you read about the most recent changes to Facebook’s algorithm, then you might be wondering how the changes affect brands. As a social media and reputation management firm, Rallio always strives to help brands optimize their online presence and … Continue reading
Most top brands today would agree that having a presence on social media is a must. If your business has multiple locations run by individual owners or managers, however, it’s not enough to tell your franchisees to set up accounts … Continue reading
As a franchisee, you likely have at least a vague idea of the importance of social media to your business. That is to say, you keep hearing that you need to be on social media. But can you succinctly … Continue reading