To drive more customers into your store, the easiest solution is to create an online offer and share it far and wide. People who are interested (and who weren’t before) now flock to your establishment to get that discount, and … Continue reading
It’s the question every franchisee and brand marketer has been asking for the last few years, ever since Facebook diminished the reach of page posts to 1 to 4 percent of all page followers: How do I get more people … Continue reading
As a franchisor, you devote considerable time and resources to getting your branding just right. From developing a logo and messaging to creating brand guidelines and marketing materials, there’s a lot that goes into that initial blueprint for all of … Continue reading
Social media analytics remind me of the Wikipedia rabbit hole. You try to look at one simple thing, and next thing you know, you’re several pages away on a completely different topic. Fascinating information, but is it really useful?
The … Continue reading
Most top brands today would agree that having a presence on social media is a must. If your business has multiple locations run by individual owners or managers, however, it’s not enough to tell your franchisees to set up accounts … Continue reading
At Rallio, we meet with corporate offices that have a varied number of locations (or franchisees, agents, offices and so forth) under them. Many of them understand how essential local pages are to their business, but for others, the idea … Continue reading
As a franchisee, you likely have at least a vague idea of the importance of social media to your business. That is to say, you keep hearing that you need to be on social media. But can you succinctly … Continue reading
ROI. Everyone’s looking for it. It’s a short leap from being able to track engagement online to asking how it will help your business.
Through the power of the internet, the ability to monitor and analyze data from marketing efforts … Continue reading
With so many social networks taking up popular bandwidth, it can be difficult to keep up, or frankly, even know where to start. It can be overwhelming to have a grasp on so many platforms at once, especially when they’re … Continue reading