Recently, I was scrolling through my Facebook feed when I came across a post by an acquaintance of mine who is a business owner. He was expressing disdain at a Yelp review left by a customer, and rather defensively, I … Continue reading
Those who know me know that I’m quite fond of the proper use of the English language. Yes, I am that person who notices typos, errant apostrophes, commas where there should be periods, and incorrect word usage such as “there” … Continue reading
Have you ever thought about starting a blog but stopped short anytime you sat down to write? Whether due to other distractions, procrastination or just plain old writer’s block, there will always be times when the words don’t flow freely … Continue reading
In marketing for franchisors and franchisees, we often get asked this question: “How do we make a good offer?” Everyone’s trying to figure out how to turn online interactivity into off-line, in-store sales. And when done right, a compelling offer … Continue reading
This is not a post telling you all the things you’re doing wrong on social media. Nor is it a list of things you should be doing to increase your social presence.
Now that we’ve gotten that out of the … Continue reading
Competition isn’t a bad thing in business. It keeps you on your toes, allows you to improve continually, and gives you a chance to see what works and what doesn’t with your target audience.
Social media has made it easier … Continue reading
It’s every brand’s dream to have a huge following on social media. When your customers are talking about you in positive ways, they’re doing much of the work to spread awareness of your brand, for free.
Still, there are brands … Continue reading
To drive more customers into your store, the easiest solution is to create an online offer and share it far and wide. People who are interested (and who weren’t before) now flock to your establishment to get that discount, and … Continue reading
It’s the question every franchisee and brand marketer has been asking for the last few years, ever since Facebook diminished the reach of page posts to 1 to 4 percent of all page followers: How do I get more people … Continue reading