When you’re looking to boost your Twitter following, it’s tempting to want to make it happen overnight. Nobody wants to have 43 followers when you could buy thousands all at once, right?
However, buying followers or resorting to other black-hat … Continue reading
Think about the last time you went to a social event where you engaged with people you didn’t know. Were there any guests you found to be particularly memorable?
If so, I’d venture to guess that you remember these people … Continue reading
It’s no secret that social media trends shift quickly, sometimes before you even realize they’ve come and gone. So I can’t promise you that all of the following trends will stay relevant. However, I can say with confidence that this … Continue reading
We often talk about leveraging social media to boost a brand’s reputation, customer base and connection with its audience. But let’s not forget about the importance of building a personal brand as well. People are more likely to buy from … Continue reading
Recently, I was scrolling through my Facebook feed when I came across a post by an acquaintance of mine who is a business owner. He was expressing disdain at a Yelp review left by a customer, and rather defensively, I … Continue reading
Those who know me know that I’m quite fond of the proper use of the English language. Yes, I am that person who notices typos, errant apostrophes, commas where there should be periods, and incorrect word usage such as “there” … Continue reading
Have you ever thought about starting a blog but stopped short anytime you sat down to write? Whether due to other distractions, procrastination or just plain old writer’s block, there will always be times when the words don’t flow freely … Continue reading
In marketing for franchisors and franchisees, we often get asked this question: “How do we make a good offer?” Everyone’s trying to figure out how to turn online interactivity into off-line, in-store sales. And when done right, a compelling offer … Continue reading
This is not a post telling you all the things you’re doing wrong on social media. Nor is it a list of things you should be doing to increase your social presence.
Now that we’ve gotten that out of the … Continue reading