The Importance of Online Reviews for Reputation and Brand Marketing

If you have a love-hate relationship with online reviews, that’s completely understandable. On the one hand, you have loyal fans who rave about your business, and on the other, you have disgruntled customers who have a bone to pick. Either way, online reviews are an essential component of every brand today, one that (like it or not) you cannot… Continue reading

How to Make a Good Offer

In marketing for franchisors and franchisees, we often get asked this question: “How do we make a good offer?” Everyone’s trying to figure out how to turn online interactivity into off-line, in-store sales. And when done right, a compelling offer can do just that. When you’re working with an advertising agency, they will collaborate with you… Continue reading