Friday 5 Weekly Social Media Tips: Social ROI and the Marketing Ecosystem

Welcome to the first edition of the Friday 5, a weekly look at important things to know in the world of social media marketing. Today, our Director of Business Development, Avery McCaslin, offers deeper insight into how different marketing channels work in conjunction to improve your overall return on marketing investment. Happy Friday, all!

Social ROI and the Marketing Ecosystem


What are your favorite marketing mediums, and how do you use them together for the greatest return?