When you’re building a brand, one of your first orders of business is getting your message in front of the right audience. From social media to word of mouth, you have so many tools at your disposal to accomplish this … Continue reading
Instagram has become a popular way for brands to connect with their target audiences and build a fan base using visually engaging content. If you’re looking for ways to boost your Instagram following organically, running a contest can be a … Continue reading
Social media has a language of its own, and being able to speak it fluently is critical to any business’s success today. From basic terms such as “comment” and “like” to the more complex “handle,” there is an endless number … Continue reading
As you may already know, hashtags are conversation starters. You can use them on Twitter, Instagram and Pinterest (less so on Facebook) to connect with your target audience around topics of relevance to your brand.
You can also create brand-specific … Continue reading
When you’re looking to boost your Twitter following, it’s tempting to want to make it happen overnight. Nobody wants to have 43 followers when you could buy thousands all at once, right?
However, buying followers or resorting to other black-hat … Continue reading
If you have a love-hate relationship with online reviews, that’s completely understandable. On the one hand, you have loyal fans who rave about your business, and on the other, you have disgruntled customers who have a bone to pick.
It’s no secret that social media trends shift quickly, sometimes before you even realize they’ve come and gone. So I can’t promise you that all of the following trends will stay relevant. However, I can say with confidence that this … Continue reading
Recently, I was scrolling through my Facebook feed when I came across a post by an acquaintance of mine who is a business owner. He was expressing disdain at a Yelp review left by a customer, and rather defensively, I … Continue reading
Those who know me know that I’m quite fond of the proper use of the English language. Yes, I am that person who notices typos, errant apostrophes, commas where there should be periods, and incorrect word usage such as “there” … Continue reading