If you’re new to posting on Instagram, you might be a little overwhelmed at the prospect of growing your following, creating great content, converting followers to customers and making the best use of your sponsored-ad dollars. This article roundup is … Continue reading
With Rallio’s recent launch of the Rallio Local division, we’ve created an in-house agency that helps our clients create and execute a local content strategy on Facebook and other social media platforms. One question that comes up frequently is what … Continue reading
Welcome to the first edition of the Friday 5, a weekly look at important things to know in the world of social media marketing. Today, our Director of Business Development, Avery McCaslin, offers deeper insight into how different marketing channels … Continue reading
Facebook is an extremely powerful tool that can help your business grow by expanding your customer base, boosting your reputation and developing brand awareness. Setting up a Facebook business page is too easy a task to pass up, so let’s … Continue reading
As you may already know, hashtags are conversation starters. You can use them on Twitter, Instagram and Pinterest (less so on Facebook) to connect with your target audience around topics of relevance to your brand.
You can also create brand-specific … Continue reading
When you’re looking to boost your Twitter following, it’s tempting to want to make it happen overnight. Nobody wants to have 43 followers when you could buy thousands all at once, right?
However, buying followers or resorting to other black-hat … Continue reading
We often talk about leveraging social media to boost a brand’s reputation, customer base and connection with its audience. But let’s not forget about the importance of building a personal brand as well. People are more likely to buy from … Continue reading
Have you ever thought about starting a blog but stopped short anytime you sat down to write? Whether due to other distractions, procrastination or just plain old writer’s block, there will always be times when the words don’t flow freely … Continue reading