Franchise organizations that are doing things right on social media have a few things in common — and they’re consistently growing their following, local business and online reputation.
Those that aren’t … aren’t.
So let’s jump right into it. If … Continue reading
There’s a lot to learn when you’re first getting started with social media marketing, and even when you’ve been doing it a while, there’s still more to discover. Rather than get overwhelmed with the things you don’t know, try … Continue reading
We often talk about leveraging social media to boost a brand’s reputation, customer base and connection with its audience. But let’s not forget about the importance of building a personal brand as well. People are more likely to buy from … Continue reading
The quick answer is no. You should try to get more engagement.
The long answer is more complicated.
First off, let me make a few disclaimers here. I’m not addressing the businesses that have five, 10 or 30 likes. … Continue reading
As a franchisor, you devote considerable time and resources to getting your branding just right. From developing a logo and messaging to creating brand guidelines and marketing materials, there’s a lot that goes into that initial blueprint for all of … Continue reading
Social media analytics remind me of the Wikipedia rabbit hole. You try to look at one simple thing, and next thing you know, you’re several pages away on a completely different topic. Fascinating information, but is it really useful?
The … Continue reading
Most top brands today would agree that having a presence on social media is a must. If your business has multiple locations run by individual owners or managers, however, it’s not enough to tell your franchisees to set up accounts … Continue reading
At Rallio, we meet with corporate offices that have a varied number of locations (or franchisees, agents, offices and so forth) under them. Many of them understand how essential local pages are to their business, but for others, the idea … Continue reading
ROI. Everyone’s looking for it. It’s a short leap from being able to track engagement online to asking how it will help your business.
Through the power of the internet, the ability to monitor and analyze data from marketing efforts … Continue reading