Thanksgiving is late this year, and marketers are already pushing their Black Friday and other holiday ads and promotions to engage shoppers early. Hopefully, you already have a marketing plan in place — but maybe you need a little help … Continue reading
21 Days of Engaging Content Ideas for Your Local Franchise
We’ve all been there — staring at your social media page and wondering what to post, posting something only sporadically, or simply avoiding the situation altogether. Don’t feel badly about it. When you’re busy running your franchise, sometimes creating social … Continue reading
Franchising Social Media Best Practices: a Roundup of Our 12 Best Tips
It’s no secret that social media is here to stay, and franchise brands that embrace the medium are seeing significant results. If you’re a marketing manager or otherwise responsible for your brand’s social media marketing, today’s roundup of our 12 … Continue reading
Social media best practices: What is local content?
With Rallio’s recent launch of the Rallio Local division, we’ve created an in-house agency that helps our clients create and execute a local content strategy on Facebook and other social media platforms. One question that comes up frequently is what … Continue reading
What Facebook’s Algorithm Changes Mean for Brands
If you read about the most recent changes to Facebook’s algorithm, then you might be wondering how the changes affect brands. As a social media and reputation management firm, Rallio always strives to help brands optimize their online presence and … Continue reading
Lessons in Self-Promotion From Gabrielle Bernstein
When you’re building a brand, one of your first orders of business is getting your message in front of the right audience. From social media to word of mouth, you have so many tools at your disposal to accomplish this … Continue reading
Social Media Cheat Sheet: A Roundup of Our Best Tips
There’s a lot to learn when you’re first getting started with social media marketing, and even when you’ve been doing it a while, there’s still more to discover. Rather than get overwhelmed with the things you don’t know, try … Continue reading
7 Ways to Boost Your Twitter Following Organically
When you’re looking to boost your Twitter following, it’s tempting to want to make it happen overnight. Nobody wants to have 43 followers when you could buy thousands all at once, right?
However, buying followers or resorting to other black-hat … Continue reading
Content Marketing 101: Engage Your Audience With Great Storytelling
Think about the last time you went to a social event where you engaged with people you didn’t know. Were there any guests you found to be particularly memorable?
If so, I’d venture to guess that you remember these people … Continue reading