How to Make a Good Offer

In marketing for franchisors and franchisees, we often get asked this question: “How do we make a good offer?” Everyone’s trying to figure out how to turn online interactivity into off-line, in-store sales. And when done right, a compelling offer can do just that. When you’re working with an advertising agency, they will collaborate with you… Continue reading

8 Best Practices for Social Media Images

Photos add the most value to your social media content marketing strategy. They consistently get the most shares on Facebook over text, links and video (though video engagement has risen with the auto-play settings on Facebook and Twitter).  To make sure you’re sharing images with the greatest potential, abide by these do’s and don’ts in your publishing process:… Continue reading

How to Be a Hashtag Expert

Whether you’ve been watching the news, looking at a billboard or gone to a tech-friendly wedding, you’ve probably seen a hashtag being promoted. Calling for you to use them, people, organizations and businesses have rallied around hashtags as a way to draw attention, discuss a topic or enter the marketplace. But what is a hashtag?… Continue reading