In marketing for franchisors and franchisees, we often get asked this question: “How do we make a good offer?” Everyone’s trying to figure out how to turn online interactivity into off-line, in-store sales. And when done right, a compelling offer … Continue reading
To drive more customers into your store, the easiest solution is to create an online offer and share it far and wide. People who are interested (and who weren’t before) now flock to your establishment to get that discount, and … Continue reading
It’s the question every franchisee and brand marketer has been asking for the last few years, ever since Facebook diminished the reach of page posts to 1 to 4 percent of all page followers: How do I get more people … Continue reading
Social media analytics remind me of the Wikipedia rabbit hole. You try to look at one simple thing, and next thing you know, you’re several pages away on a completely different topic. Fascinating information, but is it really useful?
The … Continue reading
At Rallio, we meet with corporate offices that have a varied number of locations (or franchisees, agents, offices and so forth) under them. Many of them understand how essential local pages are to their business, but for others, the idea … Continue reading
ROI. Everyone’s looking for it. It’s a short leap from being able to track engagement online to asking how it will help your business.
Through the power of the internet, the ability to monitor and analyze data from marketing efforts … Continue reading
With so many social networks taking up popular bandwidth, it can be difficult to keep up, or frankly, even know where to start. It can be overwhelming to have a grasp on so many platforms at once, especially when they’re … Continue reading
Whether you’ve been watching the news, looking at a billboard or gone to a tech-friendly wedding, you’ve probably seen a hashtag being promoted. Calling for you to use them, people, organizations and businesses have rallied around hashtags as a way … Continue reading