Whether you’re a new or established business owner, by now you know the importance of having a social media presence. But if you’re just getting started with the various social media platforms, sometimes it’s tough to know where to begin. Today’s post is all about helping you do just that. Building something from nothing is… Continue reading
Browsing my Twitter feed the other day, I came across a tweet that gave me pause. Here it is: your why really isn’t that important to your customer, what your business/product/service can do for them is much more important — Claire Boyles (@ClaireBoyles) July 10, 2017 I responded: True except I would say a strong… Continue reading
Facebook is an extremely powerful tool that can help your business grow by expanding your customer base, boosting your reputation and developing brand awareness. Setting up a Facebook business page is too easy a task to pass up, so let’s get started! Step 1: Create a Business Page If you do not already have your… Continue reading
When you’re building a brand, one of your first orders of business is getting your message in front of the right audience. From social media to word of mouth, you have so many tools at your disposal to accomplish this task, so where do you begin? To answer this question, I wanted to share some… Continue reading
Instagram has become a popular way for brands to connect with their target audiences and build a fan base using visually engaging content. If you’re looking for ways to boost your Instagram following organically, running a contest can be a quick, fun means to building brand awareness. Unlike many other platforms, Instagram’s promotion guidelines are… Continue reading
There’s a lot to learn when you’re first getting started with social media marketing, and even when you’ve been doing it a while, there’s still more to discover. Rather than get overwhelmed with the things you don’t know, try choosing one or two new ideas to explore each week. Over time, you’ll strengthen your skills,… Continue reading
If you read my last post on Social Media Terms Your Company Should Know, you learned about the most common terms on the major platforms: Facebook, Instagram, LinkedIn and Twitter. (I also included a roundup of terms that are common across platforms.) In case you didn’t quite get your fill, today I’ll break down Snapchat, Pinterest, Tumblr… Continue reading
Social media has a language of its own, and being able to speak it fluently is critical to any business’s success today. From basic terms such as “comment” and “like” to the more complex “handle,” there is an endless number of terms to know. Today, I’ll go over some of the top terms you should know… Continue reading
As you may already know, hashtags are conversation starters. You can use them on Twitter, Instagram and Pinterest (less so on Facebook) to connect with your target audience around topics of relevance to your brand. You can also create brand-specific hashtags for various purposes. For example, as Becca Edwards notes in this post, Rita’s Italian… Continue reading
When you’re looking to boost your Twitter following, it’s tempting to want to make it happen overnight. Nobody wants to have 43 followers when you could buy thousands all at once, right? However, buying followers or resorting to other black-hat tactics simply won’t get you the kind of long-term engagement you need to maintain a… Continue reading