When you’re building a brand, one of your first orders of business is getting your message in front of the right audience. From social media to word of mouth, you have so many tools at your disposal to accomplish this task, so where do you begin? To answer this question, I wanted to share some… Continue reading
Instagram has become a popular way for brands to connect with their target audiences and build a fan base using visually engaging content. If you’re looking for ways to boost your Instagram following organically, running a contest can be a quick, fun means to building brand awareness. Unlike many other platforms, Instagram’s promotion guidelines are… Continue reading
There’s a lot to learn when you’re first getting started with social media marketing, and even when you’ve been doing it a while, there’s still more to discover. Rather than get overwhelmed with the things you don’t know, try choosing one or two new ideas to explore each week. Over time, you’ll strengthen your skills,… Continue reading
If you read my last post on Social Media Terms Your Company Should Know, you learned about the most common terms on the major platforms: Facebook, Instagram, LinkedIn and Twitter. (I also included a roundup of terms that are common across platforms.) In case you didn’t quite get your fill, today I’ll break down Snapchat, Pinterest, Tumblr… Continue reading
Social media has a language of its own, and being able to speak it fluently is critical to any business’s success today. From basic terms such as “comment” and “like” to the more complex “handle,” there is an endless number of terms to know. Today, I’ll go over some of the top terms you should know… Continue reading
As you may already know, hashtags are conversation starters. You can use them on Twitter, Instagram and Pinterest (less so on Facebook) to connect with your target audience around topics of relevance to your brand. You can also create brand-specific hashtags for various purposes. For example, as Becca Edwards notes in this post, Rita’s Italian… Continue reading
When you’re looking to boost your Twitter following, it’s tempting to want to make it happen overnight. Nobody wants to have 43 followers when you could buy thousands all at once, right? However, buying followers or resorting to other black-hat tactics simply won’t get you the kind of long-term engagement you need to maintain a… Continue reading
Think about the last time you went to a social event where you engaged with people you didn’t know. Were there any guests you found to be particularly memorable? If so, I’d venture to guess that you remember these people for one or more of the following reasons: They were great storytellers. They made the… Continue reading
If you have a love-hate relationship with online reviews, that’s completely understandable. On the one hand, you have loyal fans who rave about your business, and on the other, you have disgruntled customers who have a bone to pick. Either way, online reviews are an essential component of every brand today, one that (like it or not) you cannot… Continue reading
It’s no secret that social media trends shift quickly, sometimes before you even realize they’ve come and gone. So I can’t promise you that all of the following trends will stay relevant. However, I can say with confidence that this is where you can expect to see social trends going for the foreseeable future as… Continue reading