With Rallio’s recent launch of the Rallio Local division, we’ve created an in-house agency that helps our clients create and execute a local content strategy on Facebook and other social media platforms. One question that comes up frequently is what exactly local content is and why it matters. If you’re asking that question for your… Continue reading
Welcome to the first edition of the Friday 5, a weekly look at important things to know in the world of social media marketing. Today, our Director of Business Development, Avery McCaslin, offers deeper insight into how different marketing channels work in conjunction to improve your overall return on marketing investment. Happy Friday, all! Social… Continue reading
If you read about the most recent changes to Facebook’s algorithm, then you might be wondering how the changes affect brands. As a social media and reputation management firm, Rallio always strives to help brands optimize their online presence and their advertising budgets. So if you’re in full-on panic mode, we’re here to tell you… Continue reading
Instagram has millions of active monthly users, and businesses of all sizes are asking themselves how to tap into that user base and gain more followers. It’s an important question to ask as more and more Instagrammers engage with businesses both on and off the app, whether they’re visiting a brand’s website, commenting on posts… Continue reading
In working with thousands of customers over the past few years, we’ve learned a lot about the best ways for businesses to use social media to their advantage. Those who have come on board to use the Rallio platform are able to pair our technology with social media strategy to produce incredible results. Today, I… Continue reading
Whether you’re a new or established business owner, by now you know the importance of having a social media presence. But if you’re just getting started with the various social media platforms, sometimes it’s tough to know where to begin. Today’s post is all about helping you do just that. Building something from nothing is… Continue reading
Browsing my Twitter feed the other day, I came across a tweet that gave me pause. Here it is: your why really isn’t that important to your customer, what your business/product/service can do for them is much more important — Claire Boyles (@ClaireBoyles) July 10, 2017 I responded: True except I would say a strong… Continue reading
Facebook is an extremely powerful tool that can help your business grow by expanding your customer base, boosting your reputation and developing brand awareness. Setting up a Facebook business page is too easy a task to pass up, so let’s get started! Step 1: Create a Business Page If you do not already have your… Continue reading
When you’re building a brand, one of your first orders of business is getting your message in front of the right audience. From social media to word of mouth, you have so many tools at your disposal to accomplish this task, so where do you begin? To answer this question, I wanted to share some… Continue reading
Instagram has become a popular way for brands to connect with their target audiences and build a fan base using visually engaging content. If you’re looking for ways to boost your Instagram following organically, running a contest can be a quick, fun means to building brand awareness. Unlike many other platforms, Instagram’s promotion guidelines are… Continue reading